LeadCentrix
Knowledge Base

The lead recovery field guide.

Plain-language answers to what we do and how it works. No jargon, no acronyms you have to decode. Most stores don't have a lead problem. They have a follow-up problem, and this is how we fix it.

The terms, defined

Revenue Leak

The money a store loses after the lead comes in. Not the leads you can't get. The ones you already paid for that slip out through slow responses, follow-up that stops too early, missed calls, and old records nobody works. It's the umbrella for everything we recover.

Aged Lead Reactivation

Going back to the leads your CRM already holds and restarting the conversation. SMS first, email layered in, a voicemail as the pattern interrupt. A no-answer from four months ago isn't gone. It's usually a customer whose timing just slipped. This is our wedge, and you only pay when a deal closes.

Rapid Lead Response

A real first touch on a brand-new lead in seconds, day or night, instead of parking it in a queue until someone on the floor is free. Speed is the single biggest lever in the whole process, and it's the part traditional coverage keeps dropping after hours and on weekends.

Attribution

How a recovered deal gets tied back to our work, cleanly, so there's never a fight about who earned it. We hand a lead back warm and your team closes it. The record shows the touch that woke it up. Here's exactly how we count a deal as yours.

The three numbers that explain the leak

These show up in store after store, whatever the brand on the sign. They're why the leads you already own are the most cost-efficient pipeline you have.

21x
More likely to convert when a lead is contacted in 5 minutes versus 30.
44%
Of salespeople stop after one follow-up. Most deals take five or more touches.
22%
Of leads marked "dead" are still shopping your site a week later, with no outreach.

Run a 14-day reactivation the right way and roughly 30% of contacted leads respond. About 10% of those buy. That's 3 closed deals out of every 100 contacts, with no new ad spend. Put your own numbers in the calculator to see the size of your leak.

Common questions

What counts as an aged lead?

Any lead in your CRM that stopped getting worked before it closed. Most stores are sitting on thousands: no-answers, unsold quotes, internet inquiries that got two touches and went quiet.

Do you send messages without consent?

No. We only re-engage leads that opted in to hear from your store, and every message honors STOP and HELP. No scraped lists, ever. Read our compliance approach.

Does this replace my BDC or salespeople?

No. We warm the leads nobody has time for and hand them back ready to talk. Your team closes them. We're here to make your team more efficient, not take their job.

What does it cost?

Reactivation is performance-only: $500 per attributable closed deal, nothing up front. If you want the follow-up machinery running all the time, that's the Lead Management program at a flat monthly rate. Pricing is published here.

Want to know what's sitting in your database? Fifteen minutes, no pitch deck. We'll walk through how the leak gets measured in your store and you decide if it's worth chasing.

Book a 15-Min Analysis